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Author Topic: E-book prices to go... UP on Amazon!  (Read 250 times)
Antmusic
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E-book prices to go... UP on Amazon!
« on: February 01, 2010, 06:17:40 PM »

http://finance.yahoo.com/family-home/article/108723/e-book-pricing-put-into-turmoil

Because the I-pad will be selling books for $14.99, Amazon has to raise their prices...

"WHAT? What! WHAT!?" you say (that is what I said).  "Shouldn't they be LOWERING or keeping it the same so people will want to buy from Amazon?"

Nope, I guess not.

In a nutshell:
Apple will be paying 70% of the gross price tag to publishers (that is $10.49 on a $14.99 book)... which makes the publishers want their products available on i-pad... more profit.

I don't know what Amazon is paying them, but I think it is a lot less than 70% and DEFINITELY less than $10.49 (with a $9.99 price tag).

This is making Amazon RAISE their prices ASAP so they can compete (with the amount being paid to the publisher).

They have to answer to the publishers first, I guess. Readers/public are chopped liver in this case.

Google's "coming soon" ebooks are going to be publisher price set. So who KNOWS what that will cause...

I tried to keep this short for you dizzy readers.  I just found it fascinating how sdrawkcab it seems.
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David.Niall.Wilson
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Re: E-book prices to go... UP on Amazon!
« Reply #1 on: February 01, 2010, 06:48:26 PM »

Well, as an independent publisher with Amazon's Digital Platform, I can tell you they pay only 35-40 percent to the publisher.
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Antmusic
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Re: E-book prices to go... UP on Amazon!
« Reply #2 on: February 01, 2010, 08:32:54 PM »

Okay, good to know.    Thank you for the information David.  Grin
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RyanCThomas
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Re: E-book prices to go... UP on Amazon!
« Reply #3 on: February 01, 2010, 08:51:53 PM »

Quote
Well, as an independent publisher with Amazon's Digital Platform, I can tell you they pay only 35-40 percent to the publisher.

And then the publisher pays 30-40% of what's left of that to the writer. Haha. Either way the writer gets boned any readers overpay. Whatdya gun do.
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brother odd
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Re: E-book prices to go... UP on Amazon!
« Reply #4 on: February 02, 2010, 05:24:24 AM »

That why I'm sticking to my hardcopies!  Grin
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David.Niall.Wilson
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Re: E-book prices to go... UP on Amazon!
« Reply #5 on: February 02, 2010, 05:26:26 AM »

I wouldn't be surprised to see them try to compete by offering more when they raise their prices, but honestly - once the book is formatted, there's no shipping, no printing...it SHOULD cost less than a real book, and the author / publisher should get more.  What are they doing at Amazon to earn their share?  No promotion, unless you pay extra for it...not a thing.

That was the direct impetus for me to put Macabre Ink Digital on the web.  I don't have to charge a ridiculous amount for a book, because all the heavy-lifting is in formatting it for the various platforms. Once it's ready to go...what would I be charging for but my own time promoting?  

They are trying to take the OLD racket and turn it into a new racket.
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StevenSavile
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Re: E-book prices to go... UP on Amazon!
« Reply #6 on: February 02, 2010, 07:34:24 AM »

I'm not sure what the deals are with other writers, but my thriller deal breaks down ebooks as a subsidiary sale meaning that the publisher and I split the money raised from these sales 50-50 as opposed to the usual royalty as is on the hardcover... so at 9.99 for Silver in Kindle format, I make approx. 2 bucks per download, whereas on the hardcover I make 2.59 so despite the Kindle format being almost a third of the price of the hardcover I come out with the same income near as damn it.
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David.Niall.Wilson
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Re: E-book prices to go... UP on Amazon!
« Reply #7 on: February 02, 2010, 08:06:20 AM »

Yes, but the difference is, Amazon gets a hell of a lot MORE per book than you do.  While that is no doubt true of every version of the book, for other versions they pay the publisher 50-60 percent of cover price...or the distributor, anyway.  For a Kindle book, the publisher gets it formatted and submitted, then Amazon takes more than half of every sale with no effort or action on their part at all.  No cost, pure profit.

They COULD pay the publisher sixty or seventy percent of a 6 or 7 dollar cost and still make good money.  It's a racket.
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goathunter
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Re: E-book prices to go... UP on Amazon!
« Reply #8 on: February 02, 2010, 08:15:41 AM »

This is also being precipitated by Macmillan, which wants to charge Amazon more for their books.

Authors Guild article on Amazon vs. Macmillan

(The article above seems to think authors will somehow benefit from the higher prices.  I'm sure that's B.S.)

Hunter
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StevenSavile
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Re: E-book prices to go... UP on Amazon!
« Reply #9 on: February 02, 2010, 08:17:35 AM »

Yep, not going to argue with that at all. Variance's earnings on ebook sales are greatly reduced, probably by about a fifth, on a real hc sale.
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RonClinton
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Re: E-book prices to go... UP on Amazon!
« Reply #10 on: February 02, 2010, 08:33:34 AM »

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David.Niall.Wilson
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Re: E-book prices to go... UP on Amazon!
« Reply #11 on: February 02, 2010, 09:58:58 AM »

There is still something being missed here.  Amazon isn't paying ANYTHING for e-books.  They only pay a share of those purchased.  They don't warehouse them, or buy a certain number for their warehouse.  They put up a link and store the files.  If someone buys, they pay.  Books they warehouse and buy a certain number of - taking a risk.  Their risk is pretty much nil on e-books.

Also, they are claiming in that Salon article that design, authors, etc. are the bulk of the price, and yet when the cost of books goes up it is ALWAYS the production, print, paper that is cited. 

It's a matter of greed, bumping for leverage, and hype that is allowing publishers and retailers like Amazon to falsely inflate the value of an e-book.

I hope the increased cost of e-books makes people more likely to buy print books, personally, but I will continue to offer books for both...and the e-books will always be cheaper.

D
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Antmusic
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Re: E-book prices to go... UP on Amazon!
« Reply #12 on: February 02, 2010, 10:13:34 AM »

Another good article!

The article states: "Amazon retails the Kindle editions of new releases, bestsellers and many other books for a standard price of $9.99 -- which is less than it pays for them itself. Amazon takes a loss on the books, presumably in order to sell more Kindles..."

I didn't know that.  BUT, HOW do they take a loss?  How much are they paying for a new release?  If they sell a 1,000,000 downloads of Under the Dome for Kindle for 9.99 each... that is $9,990,000.00.  Is this trying to say that, somehow, Amazon is paying more than $9,990,000.00 for those downloads when they are paying out 50% of that to the publisher?  That would still leave $4,999,500.00... even if they paid out 70%, there would still be $2,997,000.00 left for maintenance etc. THAT is confusing.

David and Steve make darn good points too:

David: "For a Kindle book, the publisher gets it formatted and submitted, then Amazon takes more than half of every sale with no effort or action on their part at all.  No cost, pure profit"  and "Amazon isn't paying ANYTHING for e-books.  They only pay a share of those purchased."

Steve: "so at 9.99 for Silver in Kindle format, I make approx. 2 bucks per download, whereas on the hardcover I make 2.59"
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David.Niall.Wilson
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Re: E-book prices to go... UP on Amazon!
« Reply #13 on: February 02, 2010, 10:49:04 AM »

As far as I can see that line about $9.99 being less than Amazon "pays" for it is crap.  Publishers through the Amazon Digital Platform put up their books, and Amazon pays them based on a percentage of each sale.

I don't believe that Amazon is paying more then $9.99 apiece for the e-books of best-sellers...I don't believe they're paying anything but a percentage of sales...I could be wrong, but if they are, than the whole thing is an even bigger mess than it appears to be.

I don't pretend to know what - say - Putnam and Amazon do behind the scenes, but unless Putnam says they're e-book is so expensive cover price that Amazon's lion's share of the download doesn't cover it, that line is pure fiction about selling for less than they pay.

D
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An Evil of One
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Re: E-book prices to go... UP on Amazon!
« Reply #14 on: February 07, 2010, 10:31:31 AM »

I still am a non-believer when it comes to e-books. It reminds me of itunes only worse.

itunes sells music for 9.99 and 1.49 for songs. I can buy the cd for the same price in most cases and walk away with the artwork and a backup (cd).

Most of the books I've seen sell for like 9.99 and you can buy a paperback for less than that. if you're worried about saving space...donate the books when your finished because chances are...you may never read the book again anyway.

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